The marketer’s playbook for building a product-led customer journey

Today’s technically savvy buyers are intolerant of unproductive software experiences. They want tools that they can try immediately, and that solve their problems with intuitive (and evolving) capabilities. The challenge lies in breaking through to this audience and helping them see the value of your products quickly and more efficiently.

The answer? Invest in product marketing and customer marketing.

In this webinar, Pendo’s Melissa Jordan, senior director of customer marketing, and Marcus Andrews, director of product marketing, will walk through how marketing teams can leverage product-led strategies throughout the entire customer journey to drive loyalty, retention, and growth.

You’ll learn about:

  • Today’s changing buyer and how it impacts marketing teams
  • Why companies should invest in product and customer marketing
  • Specific tactics marketers can use to build a product-led customer journey