Roadmaps, reimagined

Introduction: Finding your product’s “why”

There has always been a lot of “building the plane while you’re flying it” in tech. Between the rapid pace of software innovation and ever-increasing user demands, being able to deliver on the promise of your product—and do it quickly—is what sets your brand apart and drives competitive advantage.

This break-neck development pace is now the norm. While standards vary from organization to organization, in many companies, perfection isn’t the goal for new features or product rollouts (that’s where the minimum viable product, or MVP, comes in). And in many ways, users don’t expect perfection on the first go-round either.

But moving fast shouldn’t come at the expense of strategy. It’s the companies that stay the course, guided by a shared vision and belief in their product, that succeed. They know the “why” behind what they’re creating. They have clear direction that’s not easily swayed by shifting market movements around them. They know what user feedback to heed, and what to keep on the backburner. They aren’t thrown off course by the temptation to build something just because a competitor is building something.

And they do it all with the help of a rock-solid product roadmap.

A good product roadmap can be a key driver for successful product teams, amazing products, and growing businesses. It lets your users know you’re constantly working to improve the software they rely on, and that your team has a clear plan—and justification—for what’s coming next. And if the roadmap is produced and managed well, it can keep customers and internal teams aligned by selling an appealing vision of the product and company’s future.

In this e-book, we’ll show you a new way to build a product roadmap that lives up to that promise. We’ll explore exactly why roadmaps matter, the key ingredients in every great roadmap, and how to put yours to work for you and your team.

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