Pendo is recognized as an industry standard in enterprise software

Software Experience Management (SXM) is a new industry category that brings together digital adoption, product analytics, in-app guidance, and feedback to help organizations maximize the value of their software investments. Pendo is recognized by top analyst firms as a pioneer in SXM, uniquely combining analytics and in-app engagement to drive productivity, adoption, and customer satisfaction across the enterprise.

Leading analyst firms including Forrester, ISG, and Everest Group consistently recognize Pendo as a Leader and Strong Performer across categories such as Digital Adoption Platforms (DAP), Digital Analytics, and Product Intelligence. Recent reports highlight Pendo’s strong market position, innovation, and customer outcomes, confirming its role as a trusted partner for enterprise growth.

ISG recognized Pendo’s leadership for our robust product analytics, cross-platform insights, and customer-centric approach. By helping organizations better understand user behavior and product performance, Pendo empowers teams to make data-driven decisions that directly improve ROI and accelerate innovation.

Unlike standalone DAP tools, Pendo offers an integrated approach that combines analytics, guidance, feedback, and roadmapping into one platform. This makes Pendo uniquely positioned to not only drive adoption, but also provide deep visibility into product usage, user sentiment, and long-term value realization.