PENDO FOR STARTUPS
Don’t you hate it when you’re growing fast, but your product insights can’t keep up?
Get the data you need to understand user behavior, prioritize features, and build a product that fuels your company’s rapid growth.
Get clear insight into
user behavior
See exactly how users engage with your product—including which features they use, the paths they take, and where they get stuck.
Find and prove
product-market fit
Use quantitative and qualitative data to learn what your users need, iterate quickly, and increase adoption and retention.
Save engineering
time and resources
Track product usage, implement UI fixes, and communicate with users in-app—without relying on your engineering team.
Tools that scale with your startup’s needs
The Pendo platform is here to support your current phase of growth—and help you
get to where you want to go in the future.

Back every decision with data
- Leverage quantitative and qualitative data to validate ideas before development and align roadmap decisions with user needs.
- Use product analytics and customer feedback to pinpoint areas for improvement and where to focus development work.
- Get ahead of churn by tracking key metrics like product usage and retention in order to proactively improve customer health.
Improve your product experience
- Enable non-technical teams to quickly improve the UI and fix issues with targeted in-app messaging.
- Build personalized in-app onboarding experiences that ensure users are successful from day one.
- Collect feedback and leverage AI-powered summaries to ensure your product meets users’ expectations.


Drive product-led growth
- Track product usage in freemium products and free trials to identify user behaviors that correlate with purchases and upgrades.
- Use in-app guides to build upgrade messaging into your product at the right moments and make it easy for users to convert.
- Automate onboarding, support, and user education in-app, reducing the reliance on manual efforts as your startup grows.
Wie kann Pendo Ihrem Startup helfen?
roadmap decisions
Save developer hours by basing product decisions on real usage data and feedback, not gut feeling.
experience
Personalize your product experience with targeted in-app messaging that helps get users to value quickly.
support costs
Provide real-time support with in-app guides and help users help themselves with always-on resources.
Find and fix user frustrations by guiding users through workflows and directing them to high-value features.
Track product usage and retention in order to proactively improve customer health and reduce churn risk.
Use your product as a growth mechanism by creating a clear path to paid conversions in-app.
Loved by 14,400 companies of all sizes
Don’t just take it from us
Hear what startup leaders like you have to say about Pendo.
Product
Management
Mobile App
Analytics
Product
Analytics
“Pendo is more than just a tool; it’s an indispensable asset that has enabled me to enhance our products, streamline user feedback collection, and track essential product metrics.”
“Pendo offers our organization a comprehensive and easy-to-use solution to analyze and improve the user experience and increase the adoption of all our applications.”
“Working in a startup in growth mode, development resources are precious, so the fact that I can simply open the Pendo Designer and tag any features that I want to measure is of great benefit.”
“I love Pendo because it helps me understand my customers better. It provides valuable insights into their usage and preferences so I can create customized experiences in the app to increase engagement and conversions.”
“One of the best things about Pendo is that it allows us to monitor various key performance indicators closely. This makes it easy to identify how users interact with new pages and features, which helps us optimize the platform for maximum effectiveness.”
“I don’t need to ask engineering to tag content I can do it myself AND the data is backdated to when Pendo was installed. These two items alone give me ownership over the product analysis process and the flexibility to experiment fast.”
“Our product contains features that are constantly being upgraded, renewed, or added. With the help of Pendo we can easily target the right customers to communicate our product updates and values to.”
“Before implementing Pendo, we had very little insight into how our customers were using our applications. There were a lot of subjective opinions on usage and no real data to support decision-making. With Pendo, we can understand which features are being used so that we can make data-driven decisions on our product roadmap.”
Ready to see Pendo in action?
“As a startup we need to be thoughtful of how we utilize our resources, and the ROI with Pendo was realized within a matter of weeks—not months or years.”
– Jon Trout, CEO at Chekhub