The Product-led Organization:
Drive growth by putting product at the center of your customer experience
Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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What people are saying
Todd verbindet tiefe Einblicke aus jahrelanger Aufbauarbeit mit zahlreichen Geschichten aus modernen Technologieunternehmen, um ein Playbook für diejenigen zu erstellen, die Software in einer digitalisierten Welt entwickeln. The Product-Led Organization – Die produktorientierte Organisation – geht über die Best Practices des Produktmanagements hinaus und beleuchtet eine neue Art der Geschäftstätigkeit, bei der sich ganze Unternehmen rund um das Produkt zusammenschließen, um ihren Kunden das beste Erlebnis zu bieten.
Nir Eyal | Bestselling Author of Hooked and Indistractable
This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future – you’d have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is/should be connected to the company’s purpose should make sure not to miss this as well.
Oji Udezue | VP of Product Calendly & former Head of Product for Atlassian’s Communication group
In einer Welt der unendlichen Möglichkeiten geht es Ihren Kunden vor allem darum, die gewünschten Ergebnisse zu erzielen und dabei ein gutes Erlebnis zu haben. In „The Product-Led Organization“ beschreibt Todd Olson, wie Sie ein Produkt entwickeln können, das nicht nur das bestmögliche Kundenerlebnis bietet, sondern das Unternehmen als Ganzes transformiert.
David Cancel | Founder and CEO of Drift
Todd’s book is full of great advice on how you and your company can become Product Led.
Dan Olsen | Author of The Lean Product Playbook
About the author
Todd Olson
Todd Olson is co-founder and CEO of Pendo, which helps companies accelerate software product adoption among customers and internal employees. A three-time entrepreneur, Todd’s learned that the most successful companies today are product-led organizations. At Pendo, Todd helps customers embrace a product-led mindset to drive growth, influence organizational priorities and build better customer experiences.
