Ready to connect Pendo + Fulcrum
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Pendo + Fulcrum
What is it?
Fulcrum acts as an AI co-pilot for segmentation by automatically recommending key customer segments to drive business outcomes. By integrating Fulcrum's AI-based segmentation with Pendo, you can bring together data from various sources and create dynamic segments that seamlessly sync with Pendo for precise targeting.
Bring Pendo product data in Fulcrum
Bring Pendo product data, marketing automation data, CRM data, and data from data warehouses into Fulcrum to automatically create dynamic user and account segments
Syncing Fulcrum Segments to Pendo
Fulcrum updates user and account details with a specific parameter for segmenting. Pendo users can then tailor their guides based on this extra custom information
Who is it for?
- Product teams, marketing experts, and those who focus on customer experience
- Businesses that want to create personalized user experiences in minutes
Why is it awesome?
- No-code targeting through Pendo: Create targeted Pendo guides without the need to update the application code with user or account metadata.
- Bring Data warehouses, email marketing, CRM, and product behavior data together to create a single source of truth for segmentation.
What's possible with Pendo + Fulcrum
- Increase activation, engagement, and monetization through product experiences and product notifications
- Get out of creating overlapping guides that degrade user experience
- Create significantly better user experience by automatically segmenting out users who never respond to overlay guides
- Bring Data warehouses, email marketing, CRM, and product behavior data together to create a single source of truth for segmentation
- Pendo’s Portfolio Plan or above
- Pendo integration key
- Fulcrum Account: signup at https://www.getfulcrum.io/